Content is essential for online marketing success. Your website content drives traffic and provides your audience with the value and information they’re looking for. It also helps you market your business, products or services.
But do you often feel that you have virtually no time to generate new content? Here are a number of ways you can save time on your content creation to give you more time to concentrate on other business tasks.
Plan In Advance
Content planning is simply the practice of taking a look at your work schedule and figuring out what to write and where to publish it.Planning your content for the whole year may take a day or two to achieve. But it’ll save you loads of time later on. Rather than asking yourself what you’re going to write this week, you’ll have the answers all worked out.
Hire Somebody To Write It For You
Lots of entrepreneurs forget the advantages of outsourcing. Outsourcing, enables you to free yourself up to do the jobs that matter most and bring in the most profit for your business. If you can’t write very quickly, it can be more cost-effective to hire somebody else to write for you. There are lots of online freelancers who are willing to write at a price which is good for both of you.
If your personal writing style is critical to your website content, then you can still seek the services of someone to help with other tasks. You could hire someone to edit your content before you publish it. Or a virtual assistant who uploads your content to your website or blog, formats it correctly and creates visuals to go with it.
Develop Content Away From Your Website
There are going to be times when you’re not sitting in front of your computer but is doesn’t mean that you can’t create content for your website. For instance, when travelling on public transport, if you have an idea, write it down on a note pad or on your phone. You can then type it up later. Many smart phones have personal voice recorders which you can use to record your ideas. The greatest ideas often come out of the blue.
Support Your Content With Visuals
Content is not all about text. The truth is, people find it much easier for to read content that has illustrations or photos included. Instead of spending a half-hour writing a few hundred extra words, put a photograph or two amongst your paragraphs. This will make your website content more interesting to visitors and you’ll save hours and hours over the months.