Video is one of the best online tools that you can use. It’s estimated that by 2020, over 80% of all internet traffic will be video-related. By developing a video channel on YouTube or Vimeo you can reach a new audience and put some life to your business. You don’t even need to appear on camera if you don’t want to as you can upload presentations.
2. Facebook Groups
Merely by creating a Facebook group, you will be seen as a specialist in your industry. Setting up a group on Facebook is free of charge and can be done in a few minutes. Facebook groups allow you full control of the flow of information and free access to your members which will help you to build relationships with them and understand exactly what it is they want from you.
Podcasts provides a fantastic opportunity to add new life to your business and drive it forward. A podcast is like having your own radio show that your audience can download and listen to whenever they want. It’s free for your audience and allows you to connect with them much better than text-based media. At a basic level, you can record and upload a podcast just by using a smartphone.
Adding a membership area to your website can help you build a community. Membership can be free and provide a number of different features and benefits. You can also use it as a means to offer more value to those who take the time and energy to join your email list. There are a number of plug-ins that you can use to quickly add a membership area to your website.
A webinar is a live web-based video conference that connects you to your audience. A webinar presents you as a real person, not just a website or a text-based marketing message.With this connection you can create loyal, lifetime customers. Webinars cost little to no money to produce and host, and can turn into active sales funnels that make you money with little input from you.